By Mark Tungate
Let's face it: ads is a kind of industries that make you itch to drag again the curtain and have a look behind the curtain. Adland does simply that. It takes an international view of the advance of advertisements, and utilizing first-hand money owed from key figures it takes a troublesome check out the way forward for ads as well.
The e-book contains fresh interviews with some of the key avid gamers who formed the realm of ads from the Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO artistic legend; John Hegarty, Chairman and around the world artistic Director, BBH; Maurice Levy, President, Publicis staff; George Lois, Madison road paintings director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early occupation in advertisements within the Nineteen Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB world wide; Kevin Roberts, CEO around the world, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.
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Additional resources for Adland: A Global History of Advertising
Wil salespeople learn how to close more sales more quickly? Three specific benefits people wil receive for trying and buying my product, approving my proposal, or using my services include: a) b) c) W4. WHO IS MY TARGET AUDIENCE? To seduce almost anyone, ask for and listen to his opinion. MALCOLM FORBES Who wants or needs what you’re sel ing or suggesting? Who are you asking for their time, attention, opinion, and approval? Don’t think of the mil ions of people who may eventual y buy your product, hire your services, or contribute to your campaign.
Let’s give ’em something to talk about. FROM BONNIE RAITT’S SONG “SOMETHING TO TALK ABOUT” Whether you are introducing yourself at a networking function, talking to prospective clients at a trade show, pitching your novel or screenplay, writing articles or web copy, creating an ad or commercial, naming a business or product, producing a sound-bite slogan for your cause or campaign, interviewing for a job, or competing for a contract at a bid meeting, your success depends on whether you quickly capture your target audience’s interest.
What special experience or proven track record does your company bring to this project? A dear friend, named Therese Godfrey, offered workshops on personal and professional goal-setting. 2-mile marathon held in Hawaii) but she was not using any of her Ironman stories in her programs. When asked why, she said, “Wel , that happened a long time ago. ” This was a case where Therese’s integrity and modesty were being taken to an extreme and keeping her from sharing this rare experience. The fact was she had completed this grueling athletic event.