By Thomas Bredenfeld
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Stroke and fill VISUAL | 1–25 | menus are conveniently located in Fill Fill and Stroke buttons the Control panel (Visual 1–25). in the Control panel. Stroke Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. indd 33 4/27/10 3:04 PM 34 | Type, Tools, and Terms | An Eye-q Test The ability to use type as a powerful design component is a distinguishing characteristic of an experienced designer. Visual 2–1 shows some examples of typical newspaper display ads. Each row shows two versions of the same ad.
Indd 35 4/27/10 3:04 PM 36 | Type, Tools, and Terms | Select an Appropriate Typeface Once you understand the purpose and the specifications of the project, you must put some thought into the personality you want the piece to express. The blend of typeface, image, layout, and color will create a distinct personality in each piece you design. Personalities can range from formal and powerful, to wacky and whimsical. The typeface you select will play a big part in communicating that personality. Let’s say you just inherited a huge amount of money and can now have the cosmetic surgery you always dreamed of.