Branded! : how retailers engage consumers with social media by Bernie Brennan

By Bernie Brennan

Written during the eyes of retail and expertise executives, Branded! explores outlets who're effectively enforcing social media and mobility strategies.
Market-leading shops are attractive technology-savvy clients notwithstanding social media and mobility. Branded! unearths how those electronic communique channels are an extension of a retailer's tradition and technique leading to construction model fairness. complete stories of Starbucks, Zappos, rainy Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and top purchase are featured. Branded!:

  • Provides a transparent evaluate of social media in addition to the swift alterations within the improvement and use of mobility.
  • Demonstrates why shops can't 'wait and see', and needs to circulate rapidly
  • Shows how each one company's social media and mobility tasks are in keeping with the person character of the company.
  • Discusses refined analytic instruments that allow shops to degree their functionality and make knowledgeable judgements at the data

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Example text

15 Consider the following statistics: ᭿ According to a recent study conducted by ForeSee Results, “The Key to Driving Retail Success with Social Media: Focus on Facebook,” of all online shoppers, 56% use Facebook and 22% use YouTube regularly. 1). 2). 1 ForeSee Study: Number of Online Shoppers Using Popular Social-Media Sites All Online Shoppers Shoppers Who Use Social Sites Which of the following websites do you use regularly? ) Which of the following websites do you use regularly? pdf (accessed June 16, 2010).

Pdf (accessed June 16, 2010). 2 ForeSee Study: Number of Retailers or Brands with Which Social-Media Users Interact If you do use social media sites, approximately how many retailers or brands do you interact with (follow/friend/fan of)? pdf (accessed June 16, 2010). strongly attest to both customer loyalty and interest in social engagement with retailers. 16 ᭿ Those who interact with a retailer on a social-media site are more satisfied, more committed to the brand, and more likely to make future purchases from that company than those who don’t.

1 ForeSee Study: Number of Online Shoppers Using Popular Social-Media Sites All Online Shoppers Shoppers Who Use Social Sites Which of the following websites do you use regularly? ) Which of the following websites do you use regularly? pdf (accessed June 16, 2010). 2 ForeSee Study: Number of Retailers or Brands with Which Social-Media Users Interact If you do use social media sites, approximately how many retailers or brands do you interact with (follow/friend/fan of)? pdf (accessed June 16, 2010).

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