By Sam Delaney
The scandalous tale of British politics' love affair with ads from Sam Delaney, the journalist with the inside-track.
From the instant Margaret Thatcher met the Saatchi brothers, elections campaigns may by no means be an identical back. unexpectedly, each aspiring PM sought after a fast-talking, sharp-thinking advert guy on their staff to aid dazzle citizens. yet what have been the implications in their fixation with the snappy and simplistic?
Sam Delaney embarks on a trip to reveal the surprising fact at the back of the final election campaigns of the final 4 a long time. every little thing is right here - from the fellow who snorted coke in quantity 10 to the flesh presser who fell in love together with her personal advert exec, from the fist-fights in Downing road to the all-day champagne binges in Whitehall places of work. Sam Delaney talks to the boys on the center of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and lots of more.
Dark, revealing and often hilarious, Mad males and undesirable males tells the tale of ways unelected, unaccountable males ended up informing coverage - and the way the British public paid the price.
Sam Delaney is a author for the Telegraph, the mum or dad, the massive factor and diverse others. He has made documentaries for the BBC and Channel four and provides radio exhibits on BBC London and Talksport. he's the writer of 2 prior books: Get Smashed! the tale of the lads who made the advertisements that modified our lives and evening Of The dwelling Dad: Confessions of A Shabby Father. he's the previous editor of warmth journal and present editor in leader of Comedy crucial united kingdom.