By Timo Vihavainen, Elena Bogdanova
Intake in Russia and the previous USSR has been in recent times studied as regards the pre-revolutionary and early Soviet interval. The historical past of Soviet intake and the Soviet number of consumerism within the 1950s-1990s has not often been studied in any respect. This publication concentrates at the overdue Soviet interval however it additionally considers pre-WWII or even pre-revolutionary times.The e-book comprises articles, which survey the longue durée of Russian and Soviet buyer attitudes, Soviet ideology of intake as indicated in texts pertaining to model, the area of Soviet style making plans and the survival options of the Soviet shopper complaining opposed to sub-standard items and providers in a command economic system. there is additionally a case research in regards to the makes use of of techniques with anti-consumerist content.
Contributors comprise: Lena Bogdanova, Olga Gurova, Timo Vihavainen and Larissa Zakharova.
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Extra resources for Communism and Consumerism: The Soviet Alternative to the Affluent Society
He was the practical utilitarian, who could pay lip service to morality and common good, but would, in fact, pursue his own selfish goals. The meshchanin was, in fact, the man of the future, whom neither the socialists nor the Slavophiles would tolerate in Russian society. The Antibourgeois Tradition in Early Twentieth Century Russian Culture Maxim Gorky’s views on this issue are illuminating. Gorky, the future pope of socialist realism, was already at the beginning of the 20th century one of the great names of Russian literature.
This depraved layer of poor people was the Lumpenproletariat. In his article The 18thBrumaire of Louis Napoleon, Marx depicts this motley crowd as being the ‘refuse of all classes’, including ‘swindlers, confidence tricksters, brothel-keepers, rag-and-bone merchants, and other flotsam of society’. 55 51 52 53 54 55 The Gotha Program ( 1906), 617–619. The Erfurt Program (1891). Lenin: ( 1972); Lenin (1971), 365–371. Programmy i ustavy (1969), 19–62. Marx ( 1998), Chapter 7. The Spirit of Consumerism in Russia and the West 15 This is to say that, theoretically, lower-class origins were no guarantee against having a bourgeois (petty bourgeois) cast of mind and propensity for pleasure-seeking.
Gorky considered that not only greed and fraudulence, but also any kind of excessive or queer sexuality, were signs of bourgeois decadence. 92 The worst element in Russian society, from Gorky’s point of view, however, was the peasantry. In his opinion, peasants were the quintessential philistines, who cared only for their petty property. 93 The torch of culture was born by the proletariat. 94 Peasants cannot be equated with consumers, rather the contrary. In Gorky’s eyes, however, they belonged essentially to the same category because of their allegedly excessive interest for the material sphere of life.