By Bertrand Moingeon, Guillaume Soenen
This edited e-book is dedicated to a subject of accelerating value in administration idea and practice-organizational identification. the idea that of organizational id has acquired recognition in lots of disciplines equivalent to strategic administration, advertising, communique and public family and association idea. In perform a few consultancy organisations have really good in identification administration, whereas a couple of educational meetings with a different concentrate on id has constructed. As globalisation of commercial and of enterprises of every kind develop into the norm instead of the exception, problems with collective identities tackle a strategic value. there was, in spite of the fact that, little or no integration one of the a variety of disciplines and practices, leading to conflicting definitions, and little cumulative learn. the purpose of Organizational Identities is to additional realizing approximately collective identities via bringing jointly contributions from quite a few administration disciplines. To this finish, the editors have built an integrative framework - the five-facet framework - that enables articulation of contributions from disciplines as assorted as strategic administration, association thought, advertising and conversation. 16 students from Europe and the united states have contributed 9 chapters that discover quite a few points of collective identities utilizing this five-facet framework. the result's the 1st e-book to compile contributions from a number of fields and combine them right into a unmarried conceptual framework. The booklet might be precious either for lecturers and for practitioners. It contains a stability of theoretical and empirical chapters, and offers unique empirical information drawn from box examine in quite a few settings.
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Additional resources for Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
M. T. (2001a) “Corporate identity, corporate branding and corporate marketing – seeing through the fog,” European Journal of Marketing, 35(3/4): 248–91. Balmer, J. M. T. (2001b) “From the Pentagon: a new identity framework,” Corporate Reputation Review, 4(1): 11–22. Balmer, J. M. T. and Soenen, G. B. (1999) “The ACID test of corporate identity management,” European Journal of Marketing, 15: 69–92. Barney, J. et al. (1998) “A strategy conversation on the topic of organizational identity,” in D. A.
Alvesson, M. (1993) Cultural perspectives on organizations, Cambridge: Cambridge University Press. Argyris, C. and Schön, D. (1974) Theory in practice, San Franciso, CA: Jossey-Bass. Ashforth, B. E. and Mael, F. A. (1996) “Organizational identity and strategy as a context for the individual,” in J. A. C. Baum and J. E. Dutton (eds) Advances in Strategic Management, vol. 13, Greenwich, CT: JAI Press, 19–64. 32 Guillaume Soenen and Bertrand Moingeon Austin, J. L. (1962) How to do things with words, Oxford: Oxford University Press.
The experienced identity refers to what organizational members experience, more or less consciously, with regard to their organization. It consists of a collective representation held by members. ➢ The manifested identity refers to a specific set of more or less tightly coupled elements that have characterized the organization over a period of time. It may be conceived as an organization’s “historical” identity. ➢ The attributed identity refers to the attributes that are ascribed to the organization by its various audiences.