Corporate and Organizational Identities: Integrating by Bertrand Moingeon, Guillaume Soenen

By Bertrand Moingeon, Guillaume Soenen

This edited e-book is dedicated to a subject of accelerating value in administration idea and practice-organizational identification. the idea that of organizational id has acquired recognition in lots of disciplines equivalent to strategic administration, advertising, communique and public family and association idea. In perform a few consultancy organisations have really good in identification administration, whereas a couple of educational meetings with a different concentrate on id has constructed. As globalisation of commercial and of enterprises of every kind develop into the norm instead of the exception, problems with collective identities tackle a strategic value. there was, in spite of the fact that, little or no integration one of the a variety of disciplines and practices, leading to conflicting definitions, and little cumulative learn. the purpose of Organizational Identities is to additional realizing approximately collective identities via bringing jointly contributions from quite a few administration disciplines. To this finish, the editors have built an integrative framework - the five-facet framework - that enables articulation of contributions from disciplines as assorted as strategic administration, association thought, advertising and conversation. 16 students from Europe and the united states have contributed 9 chapters that discover quite a few points of collective identities utilizing this five-facet framework. the result's the 1st e-book to compile contributions from a number of fields and combine them right into a unmarried conceptual framework. The booklet might be precious either for lecturers and for practitioners. It contains a stability of theoretical and empirical chapters, and offers unique empirical information drawn from box examine in quite a few settings.

Show description

Read Online or Download Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives PDF

Similar communications books

How to Write: Communicating Ideas and Information

Tips on how to WriteThe big apple occasions’ nice language guru William Safire referred to as this “The such a lot worthy publication the start author should purchase. .. .Superb! ” And the Washington put up stated that “This little e-book is among the extra necessary courses for the start author. It emphasizes reliable association in getting began on a primary draft, and provides transparent, clever assistance on tips to do that.

Demand for Communications Services – Insights and Perspectives: Essays in Honor of Lester D. Taylor

This quantity grew out of a convention prepared via James Alleman and Paul Rappoport, carried out on October 10, 2011 in Jackson gap, Wyoming, in honor of the paintings of Lester D. Taylor, whose pioneering paintings fashionable and marketplace research has had profound implications on examine throughout a large spectrum of industries.

Power Verbs for Managers and Executives: Hundreds of Verbs and Phrases to Communicate More Dynamically and Effectively

Electrify your entire management communications. .. at each point, in each come across   definitely the right verbs •  help you construct impressive teams •  achieve wonderful performance •  exude ardour and self assurance that make others are looking to stick to   seize the proper verb and use it how to: force domestic your message, no matter what it isEnergize groups and workforcesPromote collaboration to maximise performanceCatalyze swap at each point   filled with examples drawing on hundreds of thousands of years of storytelling, literature, and experienceIndispensable for everybody who intends to be a very nice leader 

Additional resources for Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Example text

M. T. (2001a) “Corporate identity, corporate branding and corporate marketing – seeing through the fog,” European Journal of Marketing, 35(3/4): 248–91. Balmer, J. M. T. (2001b) “From the Pentagon: a new identity framework,” Corporate Reputation Review, 4(1): 11–22. Balmer, J. M. T. and Soenen, G. B. (1999) “The ACID test of corporate identity management,” European Journal of Marketing, 15: 69–92. Barney, J. et al. (1998) “A strategy conversation on the topic of organizational identity,” in D. A.

Alvesson, M. (1993) Cultural perspectives on organizations, Cambridge: Cambridge University Press. Argyris, C. and Schön, D. (1974) Theory in practice, San Franciso, CA: Jossey-Bass. Ashforth, B. E. and Mael, F. A. (1996) “Organizational identity and strategy as a context for the individual,” in J. A. C. Baum and J. E. Dutton (eds) Advances in Strategic Management, vol. 13, Greenwich, CT: JAI Press, 19–64. 32 Guillaume Soenen and Bertrand Moingeon Austin, J. L. (1962) How to do things with words, Oxford: Oxford University Press.

The experienced identity refers to what organizational members experience, more or less consciously, with regard to their organization. It consists of a collective representation held by members. ➢ The manifested identity refers to a specific set of more or less tightly coupled elements that have characterized the organization over a period of time. It may be conceived as an organization’s “historical” identity. ➢ The attributed identity refers to the attributes that are ascribed to the organization by its various audiences.

Download PDF sample

Rated 4.26 of 5 – based on 30 votes

Related posts