Doing E-Business: Strategies for Thriving in an Electronic by David Taylor

By David Taylor

Concepts for changing into a completely sensible E-businessThis publication offers executives, managers, and marketers with sensible rules and strategies that might support them enhance the best way they enforce and deal with E-commerce and E-business. The authors were E-business process specialists for over a decade, and this booklet is predicated on their reviews operating with 1000's of Fortune 500 businesses and dot com startups. The e-book is stuffed with examples of the way businesses throughout industries have used the net to promote in business-to-business E-marketplaces, in addition to direct to shoppers, and the issues they've got encountered within the technique. The publication additionally covers many themes that different E-business books leave out, together with the effect of the Net's underground economic climate and the way to contain consumers emotionally with an online business.David Taylor and Alyse Terhune (Stamford, CT) based eMarket Holdings, LLC, an E-business method consulting company in 1999. they've been e-commerce and e-business experts for over a decade, basically at Gartner crew, Inc.

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We expect that the winners in this market will concentrate on creating a focused, well-managed set of enthusiast sites and eliminate the name-calling and bickering that has characterized Usenet newsgroups. com Source: San Francisco Chronicle research, January 2000. qxd 10/24/00 6:00 PM Page 20 20 ➤ DOING E-BUSINESS 3. Offer a premium for the truth and for personal data. Have you ever considered auctioning off your birthday? Not the party itself—you’d still get to keep that— but auctioning off your date of birth and other pertinent information about yourself.

Nor is the issue just one-to-one marketing. Certainly personalizing content to expressed interests and remembering what someone bought last time are good things. But consumers have come to expect this from Web merchants. The question is: What can companies do to demonstrate their loyalty to customers beyond personalization? We believe the answer is: Make the target clear. Tell web site visitors that you don’t want every consumer on your site. This, again, reflects the trend toward more focused micromarkets over the next several years.

The value of these marketplaces to sellers depends on the size and quality of the group of people the market maker is able to pull together. In general, the more focused, the better for the sellers, who are able to target their marketing efforts and gain access to a relevant, homogeneous group of prospects. A variation on this model is the group buying model (for example, Accompany, Mercata, and LetsBuyit, which is a European implementation of the model), which pulls together a group of people who want the same thing and uses their combined clout to get volume pricing from sellers.

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