Electronic Commerce: A Managerial and Social Networks by Efraim Turban

By Efraim Turban

Throughout the booklet, theoretical foundations worthwhile for knowing digital trade (EC) are awarded, starting from purchaser habit to the commercial idea of festival. moreover, this booklet provides the most up-tp-date themes when it comes to EC as defined through a diverse workforce of specialists in numerous fields, together with a senior vice chairman of an e-commerce-related corporation. The authors supply web site assets, a variety of routines, and vast references to complement the theoretical displays. on the finish of every bankruptcy, an inventory of on-line assets with hyperlinks to the internet sites is additionally supplied.

Additionally, huge, brilliant examples from huge enterprises, small companies from varied industries, and companies, governments, and nonprofit businesses from world wide make options come alive in digital trade. those examples, which have been gathered through either academicians and practitioners, exhibit the reader the features of EC, its fee and justification, and the leading edge methods businesses are utilizing EC of their operations.

In this variation (previous versions released via Pearson/Prentice Hall), the authors bring about the newest traits in e-commerce, together with social companies, social networking, social collaboration, techniques, and mobility.

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Sample text

Basic Concepts of Order Fulfillment and Logistics ............ Overview of Logistics ......................................................... Traditional Versus EC Logistics .......................................... The EC Order Fulfillment Process ...................................... The Importance of Order Fulfillment .................................. 2 Problems in Order Fulfillment Along Supply Chains ......... Uncertainties in Demand .....................................................

If there is at least one digital dimension, we consider the situation EC, but only partial EC. com is partial EC, because the merchandise is physically delivered. However, buying an e-book from Amazon. com is pure EC, because ordering, processing, and delivery to the buyer are all digital. Note that many companies operate in two or more of the classifications. For example, Jaguar has a 3D application for self configuration of cars online, prior to shopping (see Vizard 2013). com/ video/ecommerce.

Who Builds the Website? Payments: Accepting Credit Cards ..................................... Website Promotion .............................................................. An Example: How Does Baidu Succeeds? 3: EC Application............................................................. Baidu’s Strategies for Success ................................................... The Business Model................................................................... Competitiveness and Constraints ...............................................

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