Email Marketing For Dummies by Arnold

By Arnold

I am new to this manner of selling and it gave me not just a superb advent to this manner of promoting, but in addition offers examples to move through. This ebook provides the description, the remainder is as much as your mind's eye and creativity.

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To conduct your own ESP investigation, search for Email Marketing Solutions online. Chapter 2 Maximizing Revenue with E-Mail In This Chapter ᮣ Gaining a healthy perspective on your costs ᮣ Maximizing the return on your marketing dollars ᮣ Saving time with e-mail follow-up ᮣ Profiting from repeat and referral business M aking more money than you spend is at the foundation of every business opportunity. When the idea for your business first hit you, hopefully, you took the time to make a few calculations to determine whether your idea seemed capable of making a profit.

Chapters 8 and 9 cover design elements that you can add to your e-mails to effectively get your message across to your subscribers. Targeting your e-mail messages When you’re excited about your business, thinking of almost everyone as a potential prospect is easy. You might indeed identify a large audience that needs your products or services, but plenty of people won’t buy from you for one reason or another. At the same time, pockets of opportunity for communicating your messages might exist that you haven’t thought of.

An ESP tells you exactly who opens your e-mail and who clicks the links in your e-mail message. Figure 1-4 shows a sample of an e-mail click-summary report. Not all your e-mail evaluation has to be based on clicks, however. For example, you might ask people to phone you and request more information. Then, you can evaluate your message based on how many phone calls you receive and what people say when they call. Other methods of tracking and measurement include ߜ Ask people to print your e-mail message to redeem an offer.

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