Gandhi Meets Primetime: Globalization and Nationalism in by Shanti Kumar

By Shanti Kumar

Shanti Kumar's "Gandhi Meets leading Time" examines how cultural imaginations of nationwide id were remodeled by way of the fast development of satellite tv for pc and cable tv in postcolonial India. to judge the becoming effect of overseas and household satellite tv for pc and cable channels because 1991, the ebook considers a variety of fabrics together with modern tv programming, ancient information, criminal files, coverage statements, educational writings and journalistic money owed. Kumar argues that India's hybrid nationwide identification is manifested within the discourses present in this number of empirical resources. He deconstructs representations of Mahatma Gandhi because the Father of the country at the state-sponsored community Doordarshan and people came across on Rupert Murdoch's celebrity television network.This publication heavily analyzes print ads to track the altering prestige of the tv set as a cultural commodity in postcolonial India and examines exposure brochures, promotional fabrics and programming schedules of Indian-language networks to stipulate the position of vernacular media within the discourse of digital capitalism. The empirical proof is illuminated via theoretical analyses that mix diversified techniques comparable to cultural experiences, poststructuralism and postcolonial feedback. Shanti Kumar is an assistant professor of communique arts on the college of Wisconsin, and coeditor of "Planet television: an international tv Reader". this can be a quantity within the sequence "Popular tradition and Politics in Asia Pacific", edited by way of Poshek Fu.

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G. Verghese, to head an independent commission to suggest ways to decrease government control over broadcasting in India. 18 While the proposals of the Verghese committee represented a promising start on paper, the political realities of governance soon caught up with the Janata Party, which was being pulled in different directions by the competing interests of its coalition partners. indd 30 10/18/05 11:32:37 AM From Doordarshan to Prasar Bharati 31 tions of 1980 signaled a new phase in the history of Indian television.

43 If I draw attention to the specters of Gandhi haunting Indian television, it is not to construct a master narrative of postcolonial nationalism in the name of its venerated patriarch. Rather, I analyze the scattered references to Gandhi’s name and image as a way to interrogate the role that television plays in the articulation of nationalism to electronic capitalism in postcolonial India. indd 19 10/18/05 11:32:23 AM 20 introduction academic writings, and journalistic accounts. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches, such as cultural studies, poststructuralism, and postcolonial criticism.

Subsequently, a UNESCO grant of $20,000 enabled the government of India to purchase fifty-five additional television sets, which were set up for community viewing in and around Delhi. 3 On September 15, 1959, experimental television services were inaugurated in Delhi by the president of India, Dr. Rajendra Prasad. The experimental service was limited in scope and had specific objectives: to create television programming of educational and cultural value to both urban and rural communities. As part of this pioneering experiment, sixty-six “TeleClubs” were organized in adult education centers in and around Delhi to receive adult education programs that were broadcast for one hour twice a week on Tuesdays and Fridays.

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