Guide to writing for the business press by Patrick Clinton

By Patrick Clinton

Along with his "Guide to Writing for the company Press", Patrick Clinton bargains an available consultant to the "hidden international" of the company press, together with examples on the best way to establish viewers wishes, writing headlines, and accomplishing interviews.

Show description

Read or Download Guide to writing for the business press PDF

Best communications books

How to Write: Communicating Ideas and Information

How you can WriteThe long island occasions’ nice language guru William Safire referred to as this “The such a lot important ebook the start author should purchase. .. .Superb! ” And the Washington submit acknowledged that “This little publication is among the extra invaluable publications for the start author. It emphasizes reliable association in getting all started on a primary draft, and provides transparent, clever information on the way to do that.

Demand for Communications Services – Insights and Perspectives: Essays in Honor of Lester D. Taylor

This quantity grew out of a convention equipped by means of James Alleman and Paul Rappoport, carried out on October 10, 2011 in Jackson gap, Wyoming, in honor of the paintings of Lester D. Taylor, whose pioneering paintings famous and industry research has had profound implications on study throughout a large spectrum of industries.

Power Verbs for Managers and Executives: Hundreds of Verbs and Phrases to Communicate More Dynamically and Effectively

Electrify all of your management communications. .. at each point, in each come upon   the precise verbs •  help you construct notable teams •  achieve wonderful performance •  exude ardour and self belief that make others are looking to stick to   seize the best verb and use it the best way to: force domestic your message, no matter what it isEnergize groups and workforcesPromote collaboration to maximise performanceCatalyze switch at each point   full of examples drawing on hundreds of thousands of years of storytelling, literature, and experienceIndispensable for everybody who intends to be a really nice leader 

Extra info for Guide to writing for the business press

Sample text

Most are published weekly, and few run more than eight or twelve pages. Typically newsletters contain little or no advertising, and subscription prices tend to be highit is not unusual for a high-quality newsletter to charge subscribers hundreds of dollars a year. Page 8 It is not directories and data services. We have already mentioned the directories of magazine advertising rates published by Standard Rate & Data Service. These large volumes are issued monthly to subscribers; they accept advertising and are used professionally by subscribers.

It wouldn't be enough to know how much wood was sold nationwide for all uses a year ago; you'd need current figures for two-by-fours, planks, plywood, and so forth, broken down by the type and grade of wood, the use to which it was being put, and geographical region. You'd want to look at import/export figures with an eye to what regions were using what particular lumber products, and you'd need background information that would help you predict whether demand was rising or falling. You'd need extensive analyses of major purchasers and suppliers, details on every piece of legislation on the state or federal level that might affect your profitability or the way you did business, from trade restrictions to safety standards.

Banking publications focused on the interrelations between emerging ethnic gangs and the banking industry; and the jewelry press covered negotiations between the Russian government and the DeBeers company on how to manage a potentially market-shattering stock of diamonds that Russia wanted to sell. Page 5 Second, business magazines quickly analyzed each aspect of the Los Angeles earthquake of January 1994. Some of the most interesting coverage had to do with steel-frame construction: While no steel buildings collapsed in the earthquake, many suffered unprecedented forms of damageleading to a revaluation of widely used techniques of earthquake-resistant design.

Download PDF sample

Rated 4.71 of 5 – based on 33 votes

Related posts