How to Win Sales and Influence Spiders: Boosting Your by Seda C.

By Seda C.

If you’re like such a lot company pros, you may be wasting $10,000, $100,000, or maybe $1 million a month on the internet! Catapulting your small business on-line is less complicated than you might imagine. because of new and rising advancements in internet expertise, you could instantly succeed in extra new clients — loose. Plus, you could greater leverage your “traditional” online marketing to get extra site visitors from the major search engines and unfastened exposure from the clicking.

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The discussion of SEO doesn’t end here. Throughout this book, I’ll reveal tips for optimizing your online marketing opportunities to seduce spiders while catching customers and pleasing the press. ” 2 Leveraging Articles for the Web Y ou don’t have to be a professional writer to write articles for the Web. You do, however, need to think like an online marketer to make them bring in business. Online articles can’t be treated like offline articles. ” They can be continually discovered by new readers and rediscovered by previous readers.

You’ll want sites and blogs to link to the page you’re optimizing. Don’t link them all to the home page. Use the most relevant page instead. Google’s PageRank can help you choose your link partners. PageRank is Google’s system for ranking a Web page based on the quantity and quality of Web pages that link to it. The scoring scale is 0 to 10, with 10 being the best. Basically, the higher a page’s PageRank score, the more you want a link from it because Google likes it. You can download Google’s toolbar, visit a Web page, and mouseover the PageRank bar in the toolbar to reveal the score.

But unfortunately, because spammers often optimize a page for high-traffic keywords and then use the meta refresh tag to send people to a completely irrelevant Web page, your site could be unfairly penalized if you use a meta refresh tag this way. So instead, use a server-side redirect, called “301” to tell the search engines the old URLs have been permanently changed to the new ones. Speak to your geeks, and they should set this up without causing you any pain whatsoever. Internet geeks are gods.

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