Internet Marketing for Information Technology Companies: by Barry Silverstein

By Barry Silverstein

Whereas info expertise businesses have a different affinity for the net, they don't seem to be unavoidably utilizing online marketing to its fullest power. Addressing the explicit online marketing wishes of IT businesses and written for IT advertising execs, this how-to consultant indicates how one can make the easiest of a website, get the main out of web advertising and electronic mail advertising, construct an online neighborhood, and perform internet affiliate marketing courses. a variety of case reports from IT businesses are used to demonstrate the ideas.

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8 INTERNET MARKETING FOR INFORMATION TECHNOLOGY COMPANIES Both intranets and extranets are now becoming populated with marketing initiatives. Technically an Internet-enabled internal network intended primarily for employee usage, an intranet is a media channel in and of itself—a very targeted one, in fact. Imagine if a Fortune 500 company were to allow advertising on its intranet—so that its employees would receive promotional messages from selected providers of products and services. What if that same company were to actively promote its own products and services, and those of its divisions, to the employee base?

S. government. In November 1999, a federal judge declared that Microsoft’s actions were predatory and represented a monopoly. Although the case focused on the software company’s competitive practices, it started with Microsoft’s embedding its Web browser into its Windows operating system. Computer technology has stretched across physical boundaries, and we have created a virtual world no less real than our physical one via networked communications. The Internet has caused networking, telecommunications, hardware, and software companies to completely reengineer themselves.

Com), and IT companies dominated the list. This first-ever ranking of the top 500 businesses by revenue generated only from online sales is a fascinating look at who is getting the biggest boost from e-commerce. The ranking shows that the top Internet-revenue producers are actually traditional companies, not Dot Coms. It also shows that, of the top 200 companies, those losing money outnumber companies making money by almost two to one. Eight of the top ten companies are true IT companies, with only FedEx and UPS being outside the IT industry.

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