Internet Prophets: Enlightened E-Business Strategies for by Mary Diffley

By Mary Diffley

Intended as a consultant for a person attracted to discovering a spot on the net frontier, this booklet covers each vital side of e-business and gives businesses with particular activities to take according to real greenback quantities they're ready to take a position. on the middle of this booklet are 4 publications created to show off e-business suggestions that paintings. every one speaks to a undeniable point of investment—throughout the booklet the prophets supply adapted e-business suggestion and potent concepts for each finances. subject matters lined contain on-line buying, making plans for site improvement, websites, advertising and marketing and ads, and defining luck.

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Then it must group these customers, based on similar qualities and needs. Next, it must find a way to tailor its offerings to customers based on the individual’s values and needs. Of course, this has to be done in friendly and personal ways. Think about these questions: • What do you know about your best and most loyal customers? • Why would an existing customer want to buy more from you? • What would they buy from you? • How can you make it easier for them to buy additional products from you? One-to-one marketing is a constant learning process.

Improved cost and efficiency make this computer thing worthwhile. Computers are finally the productivity tools they were meant to be. This is to say that if computers are properly utilized, companies will see productivity improve greatly. If we can produce more in the same amount of time, with the same or less effort, costs of production go down. And computers are data-sorting tools. The better and quicker you can sort, store, and access critical data, the more efficient your business becomes. I am surprised at how many companies and organizations still use computers strictly for their word-processing tasks.

The larger the company, the less it had to charge to make a profit when it had to fight a newcomer to its markets, and the more money it could make when the smaller firm went under or was bought up and the market was again divided between a few giants. High Barriers to Entry. It costs a lot to set up a factory, especially when making sophisticated products or churning out enough of them to serve a national or international market. It costs still more to set up branch offices, deal with legal restrictions in dozens or hundreds of different communities, and pay a host of other expenses.

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