By P. Timmers (auth.), Prof. Dr. Hannes Werthner, Dr. Martin Bichler (eds.)
Although just a couple of years previous, digital trade bargains new methods of doing enterprise that no company can have enough money to disregard. This e-book is a set of chosen contributions from popular researchers who specialise in a number of the elements of digital trade, particularly economics, finance, details know-how, and schooling. the fundamental aim is to offer an outline of a few of the main appropriate themes in E-Commerce.
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This publication describes the technical structure and parts that may be built-in on the way to offer a finished and strong infrastructure on which to construct profitable e-Business. it truly is crucial studying for technical and useful staff leaders and strategists, who examine the choices, boundaries and chances for brand spanking new know-how and position them along the enterprise standards.
This moment edition systematically introduces the idea of ontologies to the non-expert reader and demonstrates intimately find out how to follow this conceptual framework for more advantageous intranet retrieval of company details and data and for stronger Internet-based digital trade. He additionally describes ontology languages (XML, RDF, and OWL) and ontology instruments, and the appliance of ontologies.
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Additional resources for Lectures in E-Commerce
Though branding and passively waiting for customers is one side of the coin, actively fighting for customer relationships is the other side. Certainly, branding should be an important part of a firms strategy so that customers affiliate positive characteristics, like security or sophisticated solutions, with a brand name in the financial services industry. However, branding is very expensive and the (shortterm) success of a branding campaign can hardly be measured monetarily. Often a lot of money will be wasted just to reach a comparably small group of target customers.
Technologies: some of the business concepts such as dynamic value constellations are ahead of technology development and will require new market and business network management systems and tools. In other cases it is exactly the new technology that challenges to come up with viable business approaches, such as the greatly enhanced possibilities for customer interaction (as illustrated in some of the business models such as e-shops and virtual communities). And while new technologies increase security and thereby potentially raise the level of trust in ecommerce, it has also been demonstrated that trustworthy e-commerce may require new settlement mechanisms for which scalable and efficient technology still needs to become available.
Buhl et al. Objectives of the customer qualitative Continuum of observable weighted objectives quantItatIve Convenience oriented customer Price-sensitive customer • • • After-tax objectives Risk dIversIficatIon Cost -leadershIp • Cost -efficient service maximIZation Infonnation gathering through data warehouse and data mining techniques quantitative Data qualitative Data Data about the customer and his situation Fig. 4. , [ Cre(htcard~ Fig. 5. g. from web tracking. Based on that IT application one-to-one-relationships can be established taking account of the specific (convex combination of) quantitative and qualitative customer objectives.