Location Based Marketing for Dummies by Aaron Strout

By Aaron Strout

Discover ways to create a two-way conversation with shoppers with location-based prone and smartphonesLocation-based companies (LBS) have began to achieve recognition available to buy with a growing number of companies beginning to include LBS into their advertising combine. This booklet is an important source for someone wanting to create a two-way conversation with their consumers as a way to identify consumer loyalty courses, force promotions, or motivate new viewers. you are going to how one can effectively construct, release, and degree a location-based advertising and marketing application and determine which location-based companies are correct to your business.Packed with assets that proportion additional info, this beneficial consultant walks you thru the instruments and strategies had to degree the entire information that effects from a profitable location-based advertising program.Serves as an incredible creation to location-based advertising and marketing and will get you begun construction a location-based advertising programHelps you determine which location-based carrier (LBS) is correct to your enterprise after which combine LBS along with your social graphDetails how you can create compelling deals, utilizing location-based advertising and marketing as a patron loyalty application, and set functionality ambitions and benchmarksExplains easy methods to use instruments to degree your crusade, learn effects, and be certain your business's successIncludes examples of businesses which are effectively utilizing location-based advertising and marketing to illustrate thoughts and ideas featured within the bookNo topic your place, location-based providers can gain your small business and this For Dummies ebook exhibits you the way!

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Rules have not yet been clearly defined, terminology is disparate, business models are fluid, and (continuing the water analogy) because the market is flooded with options, you have a lot of choices when it comes to a locationbased service. There is a great opportunity to use technology for free, and this is the time to take advantage of that. Here, we cut through the confusing terminology and rules and help you start mapping your location-based marketing strategy. Defining Your Location-Based Marketing Goals We would love to be able to tell you that because location-based marketing is full of cool technology it will magically solve all of your marketing problems.

The place is “tagged” until the want is fulfilled. This place is tagged. Figure 3-3: This place is tagged on foursquare. indd 39 7/29/11 3:36 PM 40 Part I: Putting a Little “Location” in Your Marketing Campaign ✓ Pictures: Pictures tell the story of your venue and can help a user decide whether to come to your place. Take pictures of things that are happening. Use pictures to do the following: • Demonstrate activity. Show off how many people visit your business. If you’re hosting an event, take lots of pictures to show people how awesome your store is.

Are participants putting others at risk if people know their exact whereabouts? indd 19 7/29/11 3:35 PM 20 Part I: Putting a Little “Location” in Your Marketing Campaign Sharing a location, as with sharing anything online, can cause problems. Customers need to be comfortable with people seeing their data. You’re asking them to become in essence public figures. Make it clear in your terms and agreements what customers will be divulging in terms of what data is shared and in what application. Here are a couple ways you can encourage people to check in a little more privately: ✓ Off-grid check-ins: The platforms are making attempts to address privacy.

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