Marketing for Rainmakers: 52 Rules of Engagement to Attract by Phil Fragasso

By Phil Fragasso

You're a winning entrepreneur with a mind for company, yet you’re indecisive approximately advertising and want a consultant that would aid your organization distinguish itself, encourage buyer loyalty and elevate earnings. advertising for Rainmakers: fifty two ideas of Engagement to draw and continue shoppers for all times offers useful strategies, invaluable assistance and real-life examples that can assist you take what you are promoting to the subsequent point with advertising that specializes in the shoppers’ wishes. Fifty-two business-building principles will encourage you to take speedy motion and increase a advertising and marketing frame of mind.

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Extra resources for Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

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It requires specificity and focus. ” Emotion beats logic, and enthusiasm and passion feed emotional connections. Be true to your school and be true to the essence of rainmaking. indd 24 5/29/08 1:34:21 PM ROE #5 Sa y I t Li k e Y o u M e a n It I recently conducted a workshop with the rainmaking sales force of CLS Investments, a large third-party investment advisor. The workshop was focused on helping the wholesalers identify and build their personal brands. I began by asking them to define their business.

Sir Ernest Shackleton attracted five-thousand applicants for his expedition to the South Pole via this apocryphal ad. Shackleton knew exactly the type of man he was looking for, and the stakes were too high to settle for less. He had a vision of what he wanted to achieve, and he required a supporting cast that shared that vision. As for the men who responded, it would be hard to imagine any weak-kneed whiners among them. Shackleton was passionate about surrounding himself with like-minded individuals of character and fortitude so that, when the going got really tough, everyone would stay focused on the larger goal and keep driving ahead.

Client feedback – “Post-mortem” reviews are standard practice for large-scale IT projects. These roundtable discussions consider the completed project from all perspectives— including the end user’s. ” Your clients will appreciate your interest, and you’ll move up a couple of rungs in the client’s eye compared to other service providers who don’t bother to ask. This also works for proposals you lost to a competitor. Probe to find out why you lost out. You still won’t get the business, but you’ll have a much better shot next time around.

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