McLuhan and Baudrillard : the masters of implosion by Genosko, Gary; McLuhan, Marshall; Baudrillard, Jean

By Genosko, Gary; McLuhan, Marshall; Baudrillard, Jean

Gary Genosko's well timed learn strains McLuhan's effect at the paintings of Jean Baudrillard, arguing that McLuhan's principles were way more influential than hitherto imagined within the improvement of postmodern thought. Genosko explores how McLuhan's principles persist and are distorted via Baudrillard's paintings. He argues that it really is via Baudrillard's impact that McLuhanism has had its maximum impression on modern cultural proposal and perform

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Read retrospectively, this was a sign of things to come, since McLuhan’s French and English readers would struggle to find a mode of analysis into which he would fit with a minimum of theoretical violence. The terms of McLuhan’s relationship to structuralism would be drafted again and again without, I want to show, much success. It is in this context that Barthes would emerge as a fellow traveler whose path through literature to the social paralleled that of McLuhan and whose relationship to structuralism was troubled enough to allow for flexibility in the comparison.

Alain Pontaut (1967a, 1967b) praised Jean Paré’s translation while remaining critical of McLuhan’s very clever “mosaic method,” which was no method at all. Pontaut realized that Expo was a living mosaic of cultures, buildings and tourists that played perfectly into McLuhan’s hands, as well as those of his local publisher, Claude Hurtubise. ” French Canadian “tribalism” was, after all, as McLuhan himself believed, a consequence of the age of electricity. For McLuhan, Pierre Trudeau, the Canadian Prime Minister of the time, was as tribal as the Beatles.

23’092’2–dc21 98-48297 CIP ISBN 0-415-19061-4 (hbk) ISBN 0-415-19062-2 (pbk) ISBN 0-203-00521-X Master e-book ISBN ISBN 0-203-17396-1 (Glassbook Format) DEDICATED TO MY FATHER, ERNEST ACKNOWLEDGMENTS Much of the research for this book was supported by a postdoctoral fellowship from the Social Sciences and Humanities Research Council of Canada. This fellowship enabled me to consult the McLuhan Papers in the National Archives in Ottawa, Canada. My old friend Jon Gardiner put me up and put up with me in Ottawa.

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