Media and Identity in Contemporary Europe: Consequences of by Richard Collins

By Richard Collins

An built-in research of the important concerns in modern media coverage. Chapters specialize in technological swap and its impression on cultural and political identities, the function of the cultural industries within the 'New economic system' and the influence of ecu integration on nationwide associations - public provider broadcasting particularly. simply because technological switch in broadcasting has enabled us to open up media markets, the form of media and of society has develop into extra internationally-oriented. certainly, smooth overseas media has acquired into query the very legitimacy of nationwide groups and ideologies. And it is a phenomenon whose maximum influence has been in Europe. those reviews tackle the way forward for public carrier broadcasting and the ability of nationwide regulators to form trans-national media relationships. the writer takes an empirical method of research of those concerns, exploring media and verbal exchange experiences a great deal as a social technology.

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76) testifies to the contemporary experience of pluralised identity. The pluralism he eloquently invokes is echoed by European television viewing habits. The two dominant patterns of European television viewing behaviour are both out of step with pan-European political identity. The primary viewer preference is for own country television and their secondary preference for American programmes. As Silj states: ‘in each country, national programmes occupy the top positions in the audience ratings.

If we take the nationalist thesis that these are primarily our belonging to a linguistically defined nation, we have the beginnings of another justification of the rights of nations to political expression. (Taylor 1993 p. 48) Taylor here includes in the bundle of modern, largely individual, rights the right to a collective identity and to the public expression of that identity and therefore to a political roof under which individuals may realise their rights including their rights to the expression and enjoyment of: certain values, certain allegiances, a certain community perhaps outside of which I could not function as a fully human subject.

Of course, generalisation from the base of these studies is unwise. Not only are the studies limited in number but both concern multi-lingual states. And in at least one of the cases there are powerful forces – notably Quebec nationalism – seeking closer approximation between polity and culture than now obtains. Yet these seemingly aberrant cases may be representative of emerging post-modern societies which challenge and compromise the hard won congruence between polity and culture propounded by nationalists.

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