Million Dollar Speaking: The Professional's Guide to by Alan Weiss

By Alan Weiss

Make your circulation into, or increase your place in, the strong international speaking

If you're thinking that you've gotten what it takes to talk professionally, or you have already been doing so with inadequate present, now could be the time to make your move.

Bestselling enterprise writer talking corridor of reputation member Alan Weiss bargains the interior suggestion you must flip your expertise right into a high-paying career—from honing your supply talents to development a enterprise. In Million greenback Speaking, you’ll examine the serious talents of

  • Dealing with tough crowds
  • Creating strong speeches
  • Targeting high-potential markets
  • Creating a "star" reputation
  • Setting charges that replicate your extraordinary value
  • Perfecting platform skills—making ¬them the easiest within the business
  • Expanding what you are promoting via diversification

Weiss has packed the advisor with tips, assets, valuable examples, and checklists that make it effortless that you can preserve a list of your development. even if you are a coach, workshop chief, or advisor, Million greenback Speaking has what you must get at the paid public-speaking circuit in no time.

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Extra info for Million Dollar Speaking: The Professional's Guide to Building Your Platform

Sample text

How can you go beyond just ‘‘fixing’’ (which is of moderate value) and find ways to raise the bar (which is of tremendous value)? Example: How can senior management best organize, encourage, monitor, and reward a global sales force that it seldom sees, or telemarketing people who work from their homes? 9. Reach out through others. ‘‘Cold calling’’ doesn’t work in this business, even though you’ll hear people boast about calling someone out of the blue and obtaining business. ) But finding someone who knows someone who knows the buyer does work.

In a small business, it is usually the owner. In a large business, it is typically someone with P&L (profit and loss) accountability, a division or department head, and so forth. In Fortune 1000 companies, there are scores or even hundreds of economic buyers within the organization. In trade associations, the economic buyer is usually the executive director, and sometimes the program or education director.  Feasibility buyers. These are people who contribute to the decision to buy in terms of finance, culture, technology, trust, programming, or whatever.

As long as it’s here, you’re a ventriloquist, and you’ll have to work mightily to convince any buyer that you also can deliver a powerful message about change that will be the focus of your value. ’’ Speaking Up: Your materials reflect how you see yourself. The buyer has no choice but to accept that image if he or she has no other knowledge of you. ESTABLISHING YOUR MARKET 31 He made the changes and thanked me profusely for the advice. ’’ We see ourselves from the inside out, yet buyers can see us only from the outside in.

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