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CHAPTER SEVEN THE POWER OF POSITIVE STORIES There are two types of stories you can share with your audience: “positive-message” stories and “negative-message” stories. Here’s what I mean. Positive-message stories are stories where the main character manages to overcome the conflict. The character changes for the better as a result of having overcome the conflict. This type of story shows the audience what they should do and leaves them on a high note. As an example of a positive-message story, think of the rags-to-riches story.
The conflict in a story is what keeps your audience curious. ” No conflict = no curiosity = no interest. CHAPTER FOUR PROVIDE SENSORY DETAILS TO BREATHE LIFE INTO YOUR CHARACTERS If you’ve ever experienced a great speech, you know that it’s about more than what the speaker said. It’s also about the mental picture that the speaker painted for you. Engaging an audience is more than just giving important information. ” That means that your speeches need to help the audience get an experience and create a visual image.
Ready? Who are the characters in Leslie’s speech? The two characters in Leslie’s speech are Leslie and her ex-husband. Since Leslie is standing on stage, we don’t need any description of her. What about her ex-husband? What information do we have about him? Leslie tells us that her ex-husband, Conor, “had just graduated from an Ivy League school, and that he worked at a very impressive Wall Street bank ... he was smart and funny and he looked like a farm boy. ” Leslie gives us enough information about Conor to create a mental image of him in our heads.