By Robert Grede
Книга bare advertising: The naked necessities bare advertising and marketing: The naked EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette collage Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: zero) Оценка:Before you spend nickels on advertising and marketing, it is very important know how these nickels can be spent. Q: With all of the attractive new how you can do advertising and marketing from sites to exposure with radio "shock jocks" what is an formidable entrepreneur to do? A: Strip away all of the hype and hoopla; get all the way down to the fundamentals of bare advertising. here's a handy gizmo for enterprise managers and marketers who are looking to get market-smart fast and painlessly.With real-life examples and potent options for almost all company, the naked proof demonstrate find out how to: strengthen a industry plan, create the selling funds, make the most exposure and combine mass media, own promoting and unsolicited mail. Robert Grede bargains lists of DO's and DON'T's. He stocks profitable thoughts utilized by big-name businesses and by means of small start-ups.
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Extra info for Naked Marketing: The Bare Essentials
Neither tries to be something they are not in the minds of their customers. Neither tries to project an image inconsistent with their choice of Q ,S&P. Yet both do very well simply by being the best at their two out of three. Don’t get me wrong. Sometimes you have to offer all three to keep a long-standing customer happy. If your best customer suddenly has an emergency and needs your best product at a low-ball price and he needs it immediately, you can’t take the chance of losing him to a competitor.
Cost to design and print 2,000 4-color brochures is $6,000. 5. Direct Mail Distribution Approximately 1,000 brochures will be mailed to prospects in Northern Illinois and Iowa. 00 each. Total cost is $1,800. 6. Print Advertising Production Cost to design four-color full-page and quarter-page advertisements should not exceed $3,000. 7. Full- and quarter-page advertising space in two leading trade publications, one focused exclusively on Northern Illinois and Iowa markets, will cost $33,000. 5• Develop A Marketing Plan 51 8.
For example, the Harris Bank in Chicago uses a Lion to represent strength. That corporate symbol appears on their buildings, their signage, their brochures, and all their advertising. Dawn Dishwashing Liquid is positioned as a grease cutter. ” Simple, memorable, effective. Unfortunately, some companies adopt an ambiguous image. Like a politician who is running for office, they seek to be different things to different market segments. Bad move. Whether it’s a newspaper ad, brochure, or the sign on your front door, use the Total Approach to establish instant recognition and a consistent image for your firm and its products.