By Gerald R. Baron
Whoever you're, no matter what establishment or company you signify, your popularity might be destroyed in a single day. Feeding frenzies like Enron/Andersen and Firestone/Ford element to a brand new "post-media" international the place conventional challenge administration is not any longer adequate: the place assaults can come from at any place; and your key components anticipate direct, instantly solutions, with no conventional journalistic intermediaries. In now could be Too overdue, Gerald R. Baron indicates executives and PR pros accurately how the principles have replaced: why public discourse has became so gruesome; why you are most likely donning the black hat, even if you've performed whatever incorrect or now not; and why the globalization circulate makes you a fair juicier goal. subsequent, he bargains a whole roadmap for protecting yourself--beginning with potent activities you need to take now, prior to you are below assault. observe tips to construct popularity fairness in ultra-modern new atmosphere; how one can live on the maelstrom via transparent pondering and transparent method; and the way to get better your attractiveness within the days, weeks, and months that stick with a PR drawback.
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Additional info for Now is too late: survival in an era of instant news
That so many did exactly that and yet the news sites, government sites and company sites involved became overburdened is the significant point here. During normal times, about 22 percent of the more than 100 million American Internet users gain some news via the Internet every day. According to an AOL/RoperASW Cyberstudy poll,2 more than 75 percent of Americans who use the Internet use it regularly to gain news. By comparison, French online users are considerably more news hungry, with 96 percent using the Internet for news.
The growing list was developed very simply. Any one of perhaps 10 or more people in the EOC assigned to take media or community calls would answer the phone, and if a reporter asked to be put on the fax distribution list or wanted a call 16 Now Is Too Late back for a later answer, the responder would take down the name, and phone or fax number on any old piece of paper lying around. If it was to be added to the fax list it would usually make its way to me and I would take it back to the office along with the next update.
All major traditional media have embraced the Internet as a critical adjunct to their broadcasting and publishing efforts. Much more than that, Chapter 2 • Toward a Postmedia World 29 the Internet offers the ability to publish or broadcast to virtually anyone with a computer and a connection. The sources of news are multiplying. People with messages to send, with agendas to pursue, and with vital information to offer have discovered that they too have control. Traditional Media and the Global Experience An argument can be made that Internet use for public information on September 11, 2001 demonstrated that we are moving into an era of instant news dominated by this powerful new medium, but many argue that point.