POP!: Stand Out in Any Crowd by Sam Horn

By Sam Horn

From the writer of Tongue Fu! comes a special and encouraging consultant to jumpstart creativity and make rules POP! a robust software for marketers, businesspeople, authors, and an individual who desires to escape sizeable, the POP! strategy is a enjoyable, interesting, strategic technique for making messages practical, unique, and Pithy-to generate immediate intrigue and word-of-mouth buzz.

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Sample text

Wil salespeople learn how to close more sales more quickly? Three specific benefits people wil receive for trying and buying my product, approving my proposal, or using my services include: a) b) c) W4. WHO IS MY TARGET AUDIENCE? To seduce almost anyone, ask for and listen to his opinion. MALCOLM FORBES Who wants or needs what you’re sel ing or suggesting? Who are you asking for their time, attention, opinion, and approval? Don’t think of the mil ions of people who may eventual y buy your product, hire your services, or contribute to your campaign.

Let’s give ’em something to talk about. FROM BONNIE RAITT’S SONG “SOMETHING TO TALK ABOUT” Whether you are introducing yourself at a networking function, talking to prospective clients at a trade show, pitching your novel or screenplay, writing articles or web copy, creating an ad or commercial, naming a business or product, producing a sound-bite slogan for your cause or campaign, interviewing for a job, or competing for a contract at a bid meeting, your success depends on whether you quickly capture your target audience’s interest.

What special experience or proven track record does your company bring to this project? A dear friend, named Therese Godfrey, offered workshops on personal and professional goal-setting. 2-mile marathon held in Hawaii) but she was not using any of her Ironman stories in her programs. When asked why, she said, “Wel , that happened a long time ago. ” This was a case where Therese’s integrity and modesty were being taken to an extreme and keeping her from sharing this rare experience. The fact was she had completed this grueling athletic event.

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