Presenting to Win: The Art of Telling Your Story by Jerry Weissman

By Jerry Weissman

Thirty million shows can be given this present day. thousands will fail. hundreds of thousands extra might be acquired with yawns. an extraordinary few will determine the main profound connection, within which presenter and viewers comprehend one another perfectly…discover universal flooring… and, jointly, choose to act.


In this totally up-to-date variation, Jerry Weissman, the world’s number one presentation advisor, exhibits the way to hook up with even the hardest, so much high-level audiences...and circulation them to motion! He teaches presenters of every kind the right way to unload these PowerPoint templates as soon as and for all and inform compelling tales that concentrate on what’s in it for the audience.


Weissman’s options have confirmed themselves with billions of greenbacks at the line. hundreds of thousands of his elite consumers have already mastered them. Now it’s your turn!


•   What you need to do to inform your story

     concentration ahead of circulate: deciding on your genuine ambitions and message


•   the facility of the WIIFY: What’s In It For You

     Staying concerned with what your viewers fairly wants


•   trap your viewers in ninety seconds… and not permit cross!

     establishing Gambits and compelling linkages


•   grasp the artwork of on-line internet conferencing

     Connecting along with your invisible audience


•   From brainstorming via delivery

     Crafting the ability Presentation, one step at a time


Named by way of FORTUNE journal as a "Must-Read"


"Jerry Weissman makes the problem of manufacturing and supplying powerful displays delightfully basic. learn it and benefit!"

Tim Koogle,Founding CEO, Yahoo!


“A nice learn for we all who've ever struggled with any element of our public conversing talents. featuring to Win comprises an analogous undying strategies that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft company department, Microsoft company, and CEO, invoice and Melinda Gates Foundation


“Jerry is the fellow by way of making nice pitches. in case your pitch doesn’t get lots larger after examining this booklet, whatever is inaccurate with you.”

Guy Kawasaki, coping with Director and Chairman, storage expertise Ventures, and bestselling writer of The artwork of the Start


“Presenting to Win is the shortest route to applause for any presenter. will probably be your bible for the PowerPoint Age. It’s loaded with effortless activities and genuine examples that actually paintings. I’ve used them. I know.”

Scott prepare dinner, Founder, Intuit




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Extra info for Presenting to Win: The Art of Telling Your Story

Example text

Therefore, start the story development process by doing what your brain is going to do anyway: follow the stream of consciousness and capture the results during Brainstorming. ■ 33 ■ PRESENTING TO WIN: THE ART OF TELLING YOUR STORY ■■■ Managing the Brainstorm: The Framework Form When you start to Brainstorm about your very important presentation to your very important client, do you want to start by thinking about what you’ll wear? I doubt it. Do you want to start by thinking about the rest of your schedule on the day of your important presentation?

Without Benefits, you have no Audience Advocacy. For people to act on anything, they must have a reason to act, and it must be their reason, not yours. For people to act on anything, they must have a reason to act, and it must be their reason, not yours. The same principle applies to any persuasive challenge you face. Features are of interest only to the persuader; Benefits are of interest to the audience. Go with Benefits every time. Understand the Needs of Your Audience You can create an effective presentation only if you know your audience: what they’re interested in, what they care about, the problems they face, the biases they hold, the dreams they cherish.

The sequence of ideas is so confusing that it leaves the audience behind, unable to follow. How many times have you sat through a presentation and, at some point, said to yourself, “Wait a minute! ” ■ ■ Too detailed. So many facts are presented, including facts that are overly technical or irrelevant, that the main point is obscured. ” 3 PRESENTING TO WIN: THE ART OF TELLING YOUR STORY ■ Too long. The audience loses focus and gets bored before the presentation ends. How many times in your entire professional career have you ever heard a presentation that was too short?

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