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Responding to the expanding want in academia and the general public relatives career, this quantity offers the present kingdom of data in public kin size and evaluation. The booklet brings jointly principles and strategies that may be used during the global, and students and practitioners from the U.S., Europe, Asia, and Africa are represented.
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Additional resources for Public Relations Metrics: Research and Evaluation
Bernal, John Desmond (1939). The social function of science. London: Routledge. ) (1989). Public relations theory. Hillsdale, NJ, Hove and London: Erlbaum. , & Taylor, Maureen (2004). Public relations: State of the ﬁeld. Journal of Communication, 54, 645–661. Burke, Kenneth (1965). Permanence and change. An anatomy of purpose. ). Indianapolis, New York: BobbsMerill. Burke, Kenneth (1966). A dramatistic view of the origins of language and postscripts on the negative. ), Language as symbolic action.
How symptomatic this is for the global research practice has yet to be determined. We believe that not only is public relations becoming increasingly important in contemporary life, but it is essential for an enlightened future. The chapters in this volume and our overview presented in the public relations research grid show that although a lot of work has been done in empirical studies on public relations, many questions remain unanswered and study is needed in greater depth. One single project, Excellence in Public Relations and Communication Management (J.
Bases and perspectives. An introduction) (pp. 171–194). Opladen: Westdeutscher Verlag. Rühl, Manfred (1997). Braucht die kommunikationswissenschaftliche Publizistikforschung das un-praktische Subjekt? ). ), Publizistikwissenschaftliche Basistheorien und ihre Praxistauglichkeit (Public communications’ basic theories and their suitability in practice) (= Diskussionspunkt 33) (pp. 25–40). Zürich: Seminar für Publizistikwissenschaft. Rühl, Manfred (2005). Vertrauen-kommunikationswissenschaftlich beobachtet (Observing trust from a communications perspective).