By Svitlana Malykhina
Renaissance of Classical Allusions in modern Russian Media builds on a starting to be physique of labor concerning post-Soviet media tradition over the past, transformative decade. Making feel of the literary allusions in media discourse, Svitlana Malykhina reminds us that allusions can function a major marker of identity—national and cultural—and can also be a fashion of negotiating the distance among what should be suggested and what should be banned by means of censorship. Malykhina offers the alterations and continuities among rhetoric options of Soviet-style media and postcommunist Russian media, making a choice on the most important literary and old references in public discourse, that are then picked up by means of the media. The publication analyzes the political, cultural, and social components at play within the improvement and growth of those allusions in either legitimate and substitute discourses. analyzing the increase of the web, which has remained utterly uncensored in Russia, Malykhina finds that the Russian web media started to functionality as substitute mass media. but, the luck of the web media has additionally introduced complicated and unintentional outcomes. Malykhina bargains an empirically wealthy exam of traditional classical allusions in media discourse, focusing in general at the rhetorical innovations in which subversive meanings of those references have been generated.
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Additional info for Renaissance of Classical Allusions in Contemporary Russian Media
Method 17 By assuming that media impact comes not only from the information brought to the audience but also (and more importantly) from the way the media rhetorically organizes or “frames” and packages this information, I understand a frame as a selection of some aspects of a perceived reality and making them more salient in a communicating text. According to Neuman, news frames are conceptual tools on which media and individuals rely to convey, interpret, and evaluate information. 13 In such a way framing promotes a particular problem definition, causal interpretation, moral evaluation, and/or treatment of the event described.
I argue for a different reading of this shift. It appears that it makes no difference what particular political leader is in place; the defining alternative media will operate and will convert to the new situation, whenever a major political or cultural change of manifold occurs. Namely, we should in no way be surprised by the appearance of the alternative discourse of liberal opposition and those excluded from the area of politics in December 2011 and during the first half of the election year.
When we turn to contemporary use of the term “habitus,” with regard to media text, there is still a frequent focus on addressing the orthodox and the heterodox discourses within separate specific historic periods. Take, for instance, Lara RyazanovaClarke, who applies Bourdieu’s model to juxtapose four discursive stages covering the period from 1992 to 2007, and examines the different combination and interrelation between the heretical and orthodox language. 6 As she has put it, the standard critical narrative attributes the influx of heterodoxy in the period of Boris Yeltsin’s presidency and domination of orthodox discourse in the period of Vladimir Putin’s presidency.