Retailing : an introduction by Roger Cox and Paul Brittain.

By Roger Cox and Paul Brittain.

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In the same way as a product satisfies the needs and wants of consumers, so can a service. e. you cannot touch it). Service retailers have existed for many years – shoe repairers, travel agents and dry cleaners being some examples. However, many new service retailers are now being established and are thriving. Examples are the amusement or ‘theme’ parks, health clubs and gyms. As well as increasing disposable incomes, the growth of service retailing has been fuelled by: (a) An increasing number of working women.

What functions does the wholesaler carry out? 8. How do voluntary groups operate? Do they have any disadvantages? 9. Multiple retailing has assumed a dominance over consumer channels of distribution that is becoming increasingly difficult to break. How do you account for this dominance and what are the implications of this situation for other distributive organizations? 10. Recent advances in IT have resulted in significant increases in e-tailing – home shopping and the delivery of products and services direct to the consumer via the internet.

Other forms of retail selling 23. Markets Although traditional markets account for less than 1 per cent of total retail turnover, they affect general retail sales wherever they are held because of their attraction. Many of the older provincial markets like Nottingham and the Bull Ring in Birmingham have been successfully accommodated in new shopping centre schemes. 20 PART ONE RETAILING AND THE CONSUMER 24. Mobile shops These are travelling shops and are distinct from vehicles from which milk, bread and certain other goods are delivered regularly to an established list of customers.

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