Saving lives : why the media's portrayal of nursing puts us by Sandy Summers

By Sandy Summers

For thousands of individuals world wide, nurses are the variation among lifestyles and dying, self-sufficiency and dependency, wish and depression. yet a scarcity of knowing of what nurses particularly do -- one perpetuated by means of well known media's portrayal of nurses as simplistic archetypes -- has devalued the occupation and contributed to a world scarcity that constitutes a public wellbeing and fitness concern. this present day, the skinny ranks of the nursing crew give a contribution to numerous preventable deaths.

This absolutely up to date and improved variation of Saving Lives highlights the fundamental roles nurses play in modern wellbeing and fitness care and the way this function is marginalized by way of modern tradition. via enticing prose and examples drawn from tv, advertisements, and information assurance, the authors element the media's function in reinforcing stereotypes that gasoline the nursing scarcity and devalue a hugely proficient quarter of the modern crew. maybe most vital, the authors offer a wealth of rules to assist reinvigorate the nursing box and proper this imbalance.

As American health and wellbeing care undergoes its maximum overhaul in a long time, the sensible position of nurses -- that as self reliant, hugely expert practitioners -- hasn't ever been extra very important. therefore, Saving Lives addresses either the resources of, and prescription for, misperceptions surrounding modern nursing

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5 Million Women in Science Consider Nurses as Expert Sources in All Health Stories Make Clear That Nurse Experts Are Nurses Create Television Shows about Nurses But Aren’t Hollywood’s Current Nurse Advisers Enough? But How Can I Sell Things Without Using Nursing Stereotypes? ” I’m a Private Sector Healthcare Executive. What Can I Do? Hospitals and Other Health Facilities Should Promote Nursing Invest in Public Relations for Nursing Publicize Efforts to Improve Nurses’ Working Conditions Public Health Organizations Can Help Promote Nursing Healthcare Billing Drug Companies Should Ask Their Nurses I’m a Government or Health Policy Maker.

To learn more, journalists might shadow nurses. Hollywood should include characters to reflect the nurses who actually provide the compelling health care it has shown physicians providing. Governments and foundations must recognize the value of nursing. Hospital managers should promote nursing as they do medicine. Hospitals and universities should consider launching nurse shadowing programs, in which medical students and physicians follow nurses in the clinical setting to learn about nursing. When more physicians learn about the skill and autonomy that nurses have, the physicians can use their social power to communicate that reality to the public.

And although all of the 2009 US nurse shows have shown nurses pushing back against poor physician care, every one of them—even Nurse Jackie—has at times wrongly suggested that nurses report to physicians. The media often presents nurses as half-dressed bimbos. In Chapter 5 we examine the staggering global prevalence of the “naughty nurse” image. It appears in television shows, music videos, sexually-oriented products, and even the news media. In 2007, on LIVE with Regis and Kelly, Kelly Ripa promised to be a “sponge bath nurse” in her “little nursey costume” for cohost Regis Philbin, who was undergoing heart bypass surgery.

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