Selling on the net: the complete guide by Herschell Gordon Lewis

By Herschell Gordon Lewis

Listed below are the secrets and techniques to make nice shows and writing replica for the net. incorporated are insider's counsel for utilizing "Netiquette", advice for placing extra promoting energy into your shows, artistic rules for tailoring deals and displays to web clients and research of latest websites and pages.

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Do current and potential customers regularly call you wanting more information about your products? If so, you can do your customers, and yourself, a big favor: make that information available on the Web. Undirected Information Seekers Some people just find lots of different things interesting. Today, they want to know whether Mars hosts any life forms. Tomorrow, they're concerned about the Ebola virus. The next day they'll want to know about Intel's next chip, or maybe about how Leonardo da Vinci mixed his paint pigments.

So if your interest is applying salesmanship to the Web, come in and browse. You'll find both principles and examples of those principles. Probably you'll unearth some prejudices, too. But the prejudices are aimed at (in our opinion) ineffective, arrogant, and over-arty misuse of the medium. Welcome to this new, fascinating, and absolutely incredible electronic jungle! HERSCHELL GORDON LEWIS ROBERT D. LEWIS Page xi Acknowledgments We're indebted to Richard Hagle and the editorial staff of NTC Business Books for assigning this project to us.

Tomorrow, they're concerned about the Ebola virus. The next day they'll want to know about Intel's next chip, or maybe about how Leonardo da Vinci mixed his paint pigments. Page 27 Have something interesting to say? You'll probably grab this group's attention. Bargain Hunters No, not discount shoppers. We're talking about the group that's heard about all of the fabulous free stuff you can get on the Internet. They're constantly on the lookout for free software, free photographs, free books . .

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