Smart Telemarketing by Stan Rosenzweig

By Stan Rosenzweig

This can be the foundation of Stan Rosenzweig's winning telemarketing education path. it may be utilized in a coaching atmosphere, or as a self education instrument.

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They have interesting news clips from the morning paper. They never think of going on the air live without an extensive stack of quick response materials to fall back on. …………… 38 Lesson 4 Thus, they always have something great to say and they are interesting to listen to. Are you always interesting to listen to? That’s not what your kids say. So, how does Leno and Letterman’s preparation translate to you? Here are my five rules for you and your sales people to follow, just like the entertainment pros do, in order to keep fresh, spontaneous, vibrant and informative conversations going all day long: Rule 1: Get every member of your telemarketing team to write out, in outline form, all of their best sales arguments for each and every product or service you sell.

They have interesting news clips from the morning paper. They never think of going on the air live without an extensive stack of quick response materials to fall back on. …………… 38 Lesson 4 Thus, they always have something great to say and they are interesting to listen to. Are you always interesting to listen to? That’s not what your kids say. So, how does Leno and Letterman’s preparation translate to you? Here are my five rules for you and your sales people to follow, just like the entertainment pros do, in order to keep fresh, spontaneous, vibrant and informative conversations going all day long: Rule 1: Get every member of your telemarketing team to write out, in outline form, all of their best sales arguments for each and every product or service you sell.

This one does. 3. Airwaves cost real money. This ad is as free as the air. 4. Radio stations can be turned off. Voice mail messages rarely are. Caveat: While your quarry indeed might be trapped into sitting through all you have to say, don’t be stupid. A long, dull, long, rambling, long, pointless, long, long speech isn’t the kind of thing to win friends and influence people with, is it? Instead of winning the most boring pitch award, for these perfect advertising “time slots”, do what the pros do: - Establish the goals of your spot (usually it’s a meeting or live conversation).

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