By Rob Snell
I nonetheless have doubts that we are going to preserve our shops at the Yahoo for terribly lengthy but when we have been to maintain them there it'd be due to this book.
the writer does a good activity of explaining: 1) what try to be doing as a shop proprietor, 2) why try to be doing it and three) the way you move approximately doing it. No the place are you able to discover a source that offers all 3 of these.
i do know it truly is tough to maintain print items modern with know-how. The booklet is a little bit dated. i might like to see him convey out a brand new variation. That stated, it really is nonetheless an exceptionally beneficial source.
when you run a Yahoo shop then you definately will be an fool not to personal this ebook.
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Extra info for Starting a Yahoo! Business For Dummies
When you’re the expert, you can charge more. If you have tons of online content like buyer’s guides or other helpful information, you don’t necessarily have to always be the low-price guy to get the sale. People feel much more comfortable buying from the experts! Chapter 2: Planning Your Online Small Business Selling products that encourage repeat orders Sell products that encourage repeat orders. You want to sell products that people buy over and over again. Sell consumables: food that people eat, supplies that people use up, batteries that run out, items that people consume (such as vitamins or supplements), or clothes that wear out, go out of style, or get outgrown.
You also pay drop-shippers more than your competitors who buy the same products direct from the manufacturer and warehouse and ship products themselves. Sometimes drop-shipping suppliers sell retail themselves, or hide the fact that they do by operating a separate company that does retail. Inventory can also be a problem. There’s nothing more frustrating than having to refund a paying customer because your supplier can’t fulfill the order. And, of course, some drop-shippers are better than others.
Sell me everything I need the first time. For example, my good friend (and marketing guru) Brian Evans ordered a digital camera online. Immediately after receiving his order, the retailer called to thank Brian for his order and to point out that he didn’t order several accessories he really needed, such as a protective carrying case, extra lenses, extra batteries, and so on. The retailer provided great customer service by making sure that Brian had everything he needed for taking pictures of his family for the holidays and ended up adding a couple hundred dollars in highprofit items to the sale.