By Joel Comm
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Additional info for The AdSense Code: What Google Never Told You About Making Money with AdSense
43 © Copyright 2006, Joel Comm and InfoMedia, Inc. All rights reserved worldwide. The key is to blend the background and border color with the page, so that the text looks like an integral part of your web content. Fig. 3 It's always easier to work with a white background. If your page background is white, you can instantly see the results with the Example ad next to the color palette. Fig. 4 Don't forget to match the background color for your ad with the background color of your web page. Even with a matching border, the ad in the Example above sticks out against the white background 44 © Copyright 2006, Joel Comm and InfoMedia, Inc.
There’s a good chance that pulling your users’ eyes in this way will increase your click-through rates. Fig. com 6. 1 Attracting Relevant Ads Getting the color and placement right will help improve your click-through rate. But neither of those will affect which ads your site serves. In theory, Google controls the ads that appear on your site. You don’t get to choose them at all. In practice, there are a few things that you can do to stop irrelevant ads from appearing and ensure that you get the ads that give you cash.
When this ad unit fails, it can fail big. Fig. com. Note how the ad links come immediately after an article link so that the ads look like part of the site Google also offers five different kinds of rectangular ads: buttons (125 x 125), small rectangles (180 x 150), medium rectangles (300 x 250), large rectangles (336 x 280), and squares 250 x 250. In fact, all of the rectangles can be slotted into the same spots on the page... with the exception of the button. Probably the most common use of rectangles is at the beginning of articles.