The Art of Digital Marketing: The Definitive Guide to by Ian Dodson

By Ian Dodson

The most popular advisor to electronic advertising that works, and an effective framework for success

The artwork of electronic Marketing is the excellent advisor to cracking the electronic advertising 'code,' and attaining, attractive, and serving the empowered patron. in line with the industry's best certification from the electronic advertising and marketing Institute (DMI), this booklet provides an leading edge method for profitable electronic advertising: begin with the buyer and paintings backwards. A crusade is simply potent because it is reflective of the consumer's wishes, wishes, personal tastes, and dispositions; the DMI framework offers established, implementable, iterative course for purchasing it correct at any time when. the guts of the framework is a three-step procedure referred to as the 3i ideas: begin, Iterate, and combine. this easy suggestion interprets into larger engagement, genuine consumer interplay, and multichannel campaigns that reach even into conventional advertising and marketing channels.

The evolution of electronic advertising is not concerning the manufacturers; it is approximately shoppers workout extra keep an eye on over their offerings. This ebook demonstrates how utilizing this unmarried recognition as a place to begin is helping you construct and enforce better campaigns.

  • Get contained in the customer's head with deep customer research
  • Constantly enhance your campaigns in response to suggestions and interactions
  • Integrate electronic actions throughout channels, together with conventional marketing
  • Build campaigns according to buyer selection and control

Digital advertising and marketing turns conventional advertising types on their heads. rather than telling the client what to imagine, you discover out what they already imagine and pass from there. rather than front-loading assets, you regularly alter your process in response to genuine interactions with actual buyers on a daily basis. electronic advertising operates inside of its personal paradigm, and The artwork of electronic Marketing opens the door in your subsequent campaign.

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Extra info for The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Sample text

Facebook allowed us to stay in touch with people all over the world whenever and however we like. All the great leaps forward in digital technologies have been characterized by one thing—they have given you and me more control over our lives. The Internet is fundamentally different from all other communication channels because we can learn so much about our customers. We can identify their habits, their technologies, and their preferences. The freedom that the web offers has fundamentally altered the company/customer relationship, upending it and putting the empowered customer in the driver's seat.

Outshining your competitors is vital, so strive for a number-one listing to avail yourself of this advantage. Increased conversions. Whatever you consider a conversion, this is what it's all about. They've clicked on to your site, spent time navigating it, and had a pleasant browsing experience. Great! But now it's about transforming these factors into conversions. A high search-engine listing will do this for you. Take some time now to assess to the needs of your business, and from this devise your own goals and the corresponding KPIs.

Understand pay-per-click (PPC) listings. Understand the mechanics of SEO. Recognize and utilize the three main drivers of SEO. Understand on-page and off-page optimization. Search engine optimization is the process of refining your website, using both on-page and off-page practices, so that it will be indexed and ranked successfully by search engines. With SEO, the best and most cost-effective way to increase your website traffic is to have a high position in organic search listings. Organic search listings refer to the websites that appear in search results based on their relevance to the search term the user has typed.

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