The Dynamics of the Modern Brewing Industry by Terry Gourvish, Richard G. Wilson

By Terry Gourvish, Richard G. Wilson

For the prior centuries, brewing has been a continuously cutting edge and evolving undefined, topic to alterations in know-how, flavor and business constitution. This ground-breaking booklet is without doubt one of the first to check the from the views of monetary and enterprise historical past. It combines chapters at the significant eu countries with chapters at the usa and Australia.

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These were also years of growing improvements in the infrastructure (roads and railways), both at a regional and extra-regional level. It was an improvement destined to play an important role in the future development of the industry. FROM LOCAL EXPERIENCES TO NATIONAL MARKETS, 1870–1918 The last thirty years of the century marked a third phase in the history of the Italian brewing industry. In this period a pivotal role was played by changes in fashion and in consumers’ attitudes, especially those of the middle and upper classes.

It was an old one, started in the 1580s, and mentioned by name as early as 1620. Though relatively small, Dutch brewing in the nineteenth century 9 employing just twenty workers in 1855, it was the only Amsterdam brewery in 1852 that used steam power. With the fall in the cost of steam engines from 1856 to 1860 a number of Amsterdam and Rotterdam breweries installed them. Even so, in 1860 the Hooiberg was the only brewery in the Netherlands where everything possible was done with steam. Heineken first thought he would produce beer in the English style and so increase exports, but when faced with the high costs of developing overseas markets he turned to the Dutch one.

2 THE ITALIAN BREWING INDUSTRY, c. ). Today, the number of plants has fallen to twentythree, with a noticeable—by Italian standards—growth in production, amounting to nearly 15 million hl. in 1995. The average output per plant has thus grown from little more than 1,000 hl. to over half a million during the same period (Gourvish and Wood 1994). 1), though it is clearly inferior to that of wine, despite the latter’s current crisis. In spite of this growth the Italian brewing industry remains a Cinderella compared with that of other European countries.

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