The get-started guide to e-commerce by Danielle Zilliox

By Danielle Zilliox

Think it or no longer, there are many companies that also shouldn't have a clue in regards to the web and e-commerce. it is a transparent but simple primer on tips to get an organization on-line - with out spending some huge cash. in exactly the previous few years, web know-how and e-commerce concepts became super refined, leaving lots of people woefully at the back of. This publication goals to assist them fast make amends for the basics. whereas so much great businesses have demonstrated an internet presence, the increase is simply beginning for smaller companies (eg. on-line order and supply prone through neighborhood grocery shops, eating places, flower shops). This e-book caters to their desire for useful, easy-to-read info masking the entire fundamentals, together with: what will be integrated on a website; the way to most sensible industry the location; the right way to use the net to learn a small bricks-and-mortar company; and the way to maintain expenses low. The book's message is straightforward: you do not have to benefit perfect HTML or lease a dear internet workforce to get on-line.

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Although the World Wide Web has only been a part of the publicconscience for a few years, it has already become a mainstay of everyday life. Most of us now deal with computers or the Internet on a regular basis. Yet even as they are changing the world for the better, they have also created a fundamental shift in the pattern of our lives. The truth is that the blinding pace of progress has left gaps in our comfort level. Technology is a playground for the few. Most people still don’t know quite what to make of computers.

But if you run a transportation service for the elderly, how do you represent a car ride? You can show the picture of a car or a smiling old lady, but that neither proves the true quality of the service nor helps answer the questions a customer may have. Therefore, when it comes to marketing a service, you have to rely on words—descriptions of your company and reputation, explanations of your service, and customer testimonials as to quality. A picture may be worth a thousand words, but when pictures are inadequate, language will have to do.

Yet once again, if you’re careful, the benefits of strengthening your Internet presence will outweigh the costs. The incredible economy of the Web is one of the main reasons that smaller companies can compete with corporations. E-mail is virtually free; advertising is relatively inexpensive; upkeep of a large site is markedly cheaper than upkeep of a large bricks-and-mortar store. The truth is, almost anyone can afford to venture online, and right now—if you play your cards carefully—almost anyone can find Internet success.

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