By David L. Rogers
An exceptionally valuable and necessary guidebook to the hot buyer economic climate. purchase it. examine from it. be successful with it.—Jeff Jarvis, writer of What could Google Do "This is the stuff that each enterprise and nonprofit must embody if they will reach a altering world."—Vivian Schiller, CEO of NPR With transparent research and functional frameworks, this booklet presents a strategic advisor that any company or nonprofit can use to reach the electronic age.Marketing specialist David Rogers examines how electronic technologies—from smartphones to social networks—connect us in frameworks that rework our relations to company and every different. To thrive this day, corporations want new strategies—strategies designed for patron networks.Rogers bargains 5 options that any company can use to create new value:ACCESS—be swifter, be more uncomplicated, be far and wide, be consistently on ENGAGE—become a resource of valued content material CUSTOMIZE—make your delivering adaptable for your customer's wishes CONNECT—become part of your consumers' conversations COLLABORATE—involve your buyers at each degree of your enterpriseRogers explains those 5 concepts with over a hundred instances from every kind and measurement of business—from footwear to information, and software program to healthcare. within the community Is Your shopper, he shows:How Apple harnessed a bunch of collaborators to write down apps for its iPhone How IBM designed a videogame to aid promote its company software program How Ford cars encouraged an internet group to construct model understanding for its new Fiesta...and numerous different circumstances from patron, b2b, and nonprofit categories. The e-book outlines a procedure for making plans and imposing a consumer community technique to fit your clients, your corporation, and your objectives—whether you must force revenues, to reinforce innovation, to minimize expenditures, to achieve buyer perception, or to construct step forward services and products. simply because at the present time, no matter what your targets and no matter what what you are promoting, the community is your client.
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Extra resources for The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
Increasingly, our relationships in social networks are portable to other Web sites, allowing us to personalize and enrich all of our digital experiences. Fifth, customers seek to collaborate on collective projects and goals through open platforms. Beyond just sharing ideas and conversations, networked customers are mobilizing together to measure trafﬁc ﬂows, write computer software, and elect political candidates. Millions of voters have joined online networks to raise money and organize in the ofﬂine world of phone calls, door-to-door canvassing, and hosting house parties.
An effective customer network strategy can be a powerful driver of product innovation, brand engagement, and cost savings for business. But to effectively inspire sales, loyalty, innovation, or word of mouth among customer networks, businesses need to do more than post a funny 11 A New Model for Customers video or jump on the latest social networking site. They need to do more than harness tomorrow’s technology to sell last year’s products. To survive and thrive today, companies need to understand the core underlying behaviors of customer networks.
The email invited recipients who were men to meet him in Central Park on a fall Saturday: he stipulated only that they be willing to take off their shirts in public. With no further communication, 111 men showed up. They burst into laughter when Todd announced that they were going to perform a prank at the nearby Abercrombie & Fitch store. The hypertrendy ﬂagship store is known for employing shirtless male models to stand in its entryway and display their hairless, sculpted chests to incoming customers and photo-snapping tourists.