The Rebel Sell : Why the Culture Can't Be Jammed by Joseph Heath; Andrew Potter

By Joseph Heath; Andrew Potter

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Extra resources for The Rebel Sell : Why the Culture Can't Be Jammed

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Corintercultural rcmes ret:i to sugrcst :Iia: 1 £51 1 Cs the ru1e Rules may be TI orb er thin a tcture o reV r-on. n bert-u- to •m :•osca r ru ::ore :a4-ai \va\: X h’ d.. I rig 15CCU rules it . - - — — It: is no accuict it ti-mt the United States served, throughout the OrI i century, as the driving force ofcountercu]wiai thinking. ‘While European intellectuals -were constantly trying to graft countercultural cirids aid i Cr traditi Ca theoretical onto 0 ns--\1 arxism in particular — A rirericans were Lit more likely treat the counrercultural ide.

Sequence and tnat tieta, t from t::c Ilrgeri tack ni bin di a iror t o sen: in other ‘ o rd it is rebeji in - that provi des en tel ainlne:it . to’ the rebcr, and nothing much else- At woist, ounterculn,ra rebel— iliori 2t:ivelvnrnrilotes anhappine%s. b’ iii dcrrnini n or discrediting sodal florim :n-cIraLic1,, ariC that act-ua’i’ en-c a valu He a of Lourr uknire Na piod aed a it e of con— . In particuiar, r ‘e demon atic politics that hiq consistently handicapped the left (nor lcast, by refusing to acknowledge thc disnn.

Sccicty brces ‘is to repress this instinct. Vhen this con I vol is successful, the instinct xviii be effectively subli mated and the superego will retain control of thc individual. We can thus see thc dcvelopmnent ofthc classic military—industrial complex as a form of substitute gratification When it falls, we get dictatorship, war and genocide. Sowhen hippies dcnouncedWesterngovernnaents as’fascistpig states’, they meant it quite literally. fl turn reqizi res ina&ive re[’rcssicJIl of our sex-ual desi tes.

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