The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund

By Fredrik Eklund

The nation’s no 1 genuine property dealer and charismatic costar of Bravo’s Million greenback directory big apple shares his secrets and techniques on how you can be successful.
within the ten years considering relocating from Sweden to long island urban, without event in actual property and no contacts, Fredrik Eklund has reworked himself into the simplest vendor within the best actual property marketplace on this planet. In The Sell, Eklund leverages his years of expertise to create the go-to handbook for self-promotion and revenues. on the center of the ebook are chapters tied to Eklund’s 10-step application for “selling something to everyone,” and he stocks his secrets and techniques on every little thing from own authenticity and looking out your absolute best to crafting the correct revenues pitch, negotiating with savvy, and shutting offers briskly and successfully . . . lest they slip away.
even if you’re simply beginning a task as a revenues rep at Verizon, navigating your occupation as an government or entrepreneur, or hitting your stride remaining huge transactions as a banker at Goldman Sachs, The promote will enable you to increase your online game and considerably elevate the money you’re bringing domestic. The promote is a necessary source for someone who desires to have an effect in his or her own lifestyles, with a razor-sharp specialize in promoting: promoting yourself—or your brand—no topic your history.

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Additional info for The Sell: The Secrets of Selling Anything to Anyone

Sample text

You skip around the yard with a big smile on your face. You sing loudly in the tub. You love to giggle. Your teacher says you’re an amazing artist. And you have the best lemonade stand in the neighborhood because you are the one standing behind it! Now, what happened between that kid you were then and the you you are now? Did people call you names? Hurt your feelings? Were you abandoned by a loved one? Did your frenemies make you cry? Did your parents tell you to be a doctor instead of an artist?

You want my opinion. I don’t think he had ever really thought of selling. He was just fishing for potential pricing, or maybe taking a break perusing the listings in our window. I basically pushed myself into the apartment, like I did when I was a seven-year-old selling Christmas calendars. Let me stop right here and share a lesson that has stayed with me from my childhood. There was a framed poster hanging on the wall of my parents’ bedroom. It was of a beautiful duck, floating elegantly atop the surface of a placid lake.

I asked, turning on my charm. “Yes,” he answered. “I live around the corner at West Twentieth Street, and I’ve been wondering how much my apartment might be—” I leapt into action and finished the sentence for him. “Worth? I’ll tell you. ” My well-worn sneakers were already walking toward the corner. I turned back to look at him and gestured for him to follow me. He followed. It seems counterintuitive, but a good seller knows that people want to be told what to do, as long as you are smiling when you give them the orders.

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