By Tara-Nicholle Nelson
The Transformational Consumer
They are the main worthy, least understood clients of our time. They purchase over $4 trillion in life-improving services and products each year. when you serve their deeply human have to regularly increase their lives, they're going to eagerly interact along with your model at a time while most folk are tuning out company messages.
They are Transformational shoppers, and not anyone is familiar with them like Tara-Nicholle Nelson. Her Transformational buyer insights powered her paintings at MyFitnessPal, which grew from forty million to a hundred million clients in her time there.
Nelson takes readers on a hero's trip to connecting with shoppers in methods either ecocnomic and transformational. After going contained in the brains, feelings, and behaviors of Transformational shoppers, Tara matters a choice to experience: a rallying cry to leaders to shift their concentration from easily making items to fixing their shoppers' difficulties.
Nelson makes use of tales and instances reports from each to lead readers via this trip in 5 levels, laying off gentle on how one can reconsider their consumers, their services, their advertising, their festival, or even their tradition.
The key to turning out to be a enterprise at the present time isn't really development an app or getting new social media fans. the secret's enticing humans over and over by way of triggering their deep, human hope for progress and transformation.
When a firm reorients each initiative to serve Transformational shoppers, it kick-starts a lifelong love affair with its customers—a love affair that leads to extraordinary profit progress, product innovation, and worker engagement.
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Additional resources for The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
In fact, when they succeed at making a major life transformation, Transformational Consumers tend to trigger the fixed-mindset people around them into wondering whether their lives might really have more growth potential for themselves than they generally believed. This partly explains why Transformational Consumers are so influential: people like to be around people who are inspirational. In our survey, 58% of Transformational Consumers said that people often seek their advice on how to improve their lives, compared with only 21% of non-Transformational Consumers.
My mission is to help you meet, understand, reach, and engage the Transformational Consumer primarily by telling you stories and sharing case studies that make the case and teach the frameworks. Some will be from brands that are clearly transformational, some will not. But all will help illustrate the frameworks and flesh them out in a way your brain can retain. Transformer case studies. These case studies showcase examples of strategic product, business model, marketing, and cultural moves that a series of world-class companies have made to connect with Transformational Consumers.
All along the way, I’ll share stories, case studies, insightful data, and tools for asking higher-level questions and getting transformative answers. Painlessly Get This Book into Your Brain When I embarked on this project, I was told that people would buy this book, but 95% of them likely wouldn’t read it. I reject that. So I took it as a content strategy challenge. I’ve built some recurring features that you’ll find throughout the book with the intention of boosting the chances that the most important content will have the opportunity to impact your business, your life, your team, and the lives of your customers and your employees, for the better: Transformational Takeaways.