Three Clicks Away: Advice from the Trenches of eCommerce by Michael Drapkin

By Michael Drapkin

On the internet, you want to by no means be greater than three clicks clear of the knowledge you need3 Clicks Away supplies the collective event of 3 exclusive web strategists who've led e-commerce tasks for such remarkable companies as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This publication is a tactical consultant that demonstrates the way to improve e-commerce process, revamp the association in order that it might probably aid e-commerce tasks, and deal with complicated multidisciplinary tasks. three Clicks Away presents the suggestions and instruments executives and bosses have to effectively release and keep e-commerce websites. It presents serious info on organizational, monetary, and undertaking administration strategies.

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All else is chaos, but these few standards are enough to allow a computer in Namibia to reach a server in Monaco via Cleveland. This grand chaos is fueling a global revolution. Some Chinese historians believe that about three centuries must pass before we have enough distance and perspective to really grasp an event’s implications. We are very close to achieving a decade of perspective on the beginning of the web boom. These past few years have brought about such rapid growth that we are, collectively, feeling somewhat breathless.

The issue, of course, is whether either of these models has any editorial integrity to protect consumers. Many of the “Chinese walls” between editorial and advertising functions, which are hard and fast in the offline world, become dangerously hazy on the web. In our view, the same rules should and will apply, and much of the questionable “advertorial” content appearing on websites will be reduced as consumers and their lawyers get savvier and raise their voices in protest. ■ COMMUNITIES In many ways, communities are the reason the Internet and WWW exist.

Free email is very popular), you may find there is something else you want to use. No new registration forms to fill out, since you already did it when you signed up for email. Once you find a “portal” site that you like, you tend to stay there, because all your preferences are recorded and you know how to get around. The resistance to trying new services is diminished because you are already set up as a user in the general portal system. If you go to a completely different site you will have to register and build a new profile.

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