U R a Brand! How Smart People Brand Themselves for Business by Catherine Kaputa

By Catherine Kaputa

Modern-day most well liked company notion meets the realities of the trendy place of work. U R a model! offers 10 key own model recommendations that are not taught in company school--or at any place else. Like a private branding trainer correct by way of your part, Catherine Kaputa unearths the interior secrets and techniques of Madison street product branding and applies those tried-and-true ideas and methods to a dynamic new strategic branding strategy for people. U R a model! highlights the self branding odysseys of savvy execs who've repositioned their adventure and skills in pursuit of the nook workplace and budding marketers launching their very own enterprise ventures--all from the non-public model strategist and govt trainer who helped them in attaining their good fortune.

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Extra resources for U R a Brand! How Smart People Brand Themselves for Business Success

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Effective branding will tip perceptions in your favor and bring greater success. BREAK THE DEPENDENCY HABIT We can no longer count on a career at one company. That was your father’s Oldsmobile. And now, Oldsmobile is gone altogether! We will not only have multiple jobs in our lifetimes; we will have multiple careers. [ Men at times are masters of their fates. William Shakespeare Julius Caesar (I, 2) ] 8 U R A BRAND! Companies focus on what’s good for their bottom line. Not what’s good for your bottom line.

What hooks, connections, or stories can you add that will make your opening more powerful and relevant? Write your response in the space below. 40 U R A BRAND! Rags to riches The turning point Against all odds Hero to my client TURN THE TABLES As a self-brander, you have your agenda too. So as soon as you can, ask them questions. Interview them. And listen more than you talk. The more an interviewer talks, the more interested in you the interviewer will be. It is a very powerful tactic, because if you work a series of questions into the conversation, you immediately level the playing field.

But the opposite is true of newer markets, like Anthony’s, because not much information is available. The only way to predict your future is to create it. 32 U R A BRAND! THINK BIG Then, Anthony started creating his own luck. Through networking, he located a businessman who wanted to explore the prospect of developing a business in India. He agreed not only to fund the study but to pay Anthony’s travel expenses, too. Next, we drafted letters to key Western companies—all the companies on Anthony’s list of desirable places to work.

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