Web Analytics For Dummies by Pedro Sostre

By Pedro Sostre

Acting your first site research simply acquired plenty more straightforward. internet Analytics For Dummies bargains every thing you must comprehend to nail down and pump up the ROI in your net presence. It explains tips to get the stats you would like, then is helping you study and practice that info to enhance site visitors and click-through expense in your site.

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For example, if you want to ߜ Generate more international traffic: Record how many countries you reach. ߜ Boost your weekend traffic: Record the average daily visitors before you begin. ߜ Beef up your newsletter subscriptions: Tally your current subscribers now. Benchmarking your starting point allows you to measure your specific goals. For more on benchmarking, see Chapter 15. Web Analytics 101 Web analytics isn’t about gathering data for the sake of gathering data any more than a police detective collects clues for the sake of collecting clues.

An HTTP response code, or HTTP code, is generated each time a visitor requests a file. ) This area also shows you the page visited; the browser that was used; and, in some cases, the site referrer. However, this section doesn’t put any of the data in context. ) Figure 3-6: The cPanel view of the latest visitors to the Web site. The Latest Visitors view is ideal when you want a quick look at what your recent visitors did on your site. For example, say your business receives a phone call, and the user mentions that he Googled your Web site: You might be able to look at this log to determine the caller’s exact search terms and which pages he visited on your site.

Any way you define it, pageviews still get closer to the truth about a Web site’s popularity. Pageviews clearly reveal the popularity of certain pages or sections of the Web site. info Chapter 2: Steering Clear of Common Terminology Confusion or that the retailer’s site offers competitive prices, selection, and so on. That allows the retailer to examine the market and tweak his offerings or advertising to leverage the popularity of those products. You might sell vacuums, but don’t look at your pageviews in one.

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