Web Copy That Sells: The Revolutionary Formula for Creating by Maria Veloso

By Maria Veloso

Internet replica That Sells provides reproduction concepts which were confirmed many times within the e-commerce area. Maria Veloso, might be the main largely acclaimed net copywriter on the planet, finds her innovative procedure according to 5 uncomplicated questions, which, while replied, make the reproduction virtually write itself. Veloso crams the entire details from her 12-hour, $997 stay seminars right into a entire e-book that would support any net copywriter:* write scorching and impossible to resist internet reproduction, e-mails, and advertising and marketing communications * fast flip lackluster websites into "perpetual funds machines" * use Neuro-Linguistic Programming and mental strategies to compel internet surfers to shop for * stay away from the pinnacle 3 errors that may wipe out your revenues * convert as much as 50% of on-line customers into paying shoppers"

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An exam- 32 . com. This takes a lot of discipline, not to mention time, but I assure you, it will be worth the effort. You will not know the value of this until you do it. It’s positively eye-opening. I learned this technique from Ted Nicholas, a renowned direct marketer, copywriter, and author of several books. Once you write this sales letter over and over again, you will start internalizing the wording, the phraseology, the rhythm, even the mind-set of the person who wrote the copy. Your brain assimilates it and you practically step into the mind of the person who wrote it.

You don’t have the luxury of shuffling through the pages. The best you can do is use the scroll bar or a mouse click to go from page to page. Do you see why you can’t simply take offline copywriting principles and apply them to the web? WORDS TELL, EMOTION SELLS ▼ People’s emotions are the primary motivating factors for buying. People buy on emotion and justify their purchase with logic. Both on and off the web, a strong copy platform is built on proven emotional drivers such as anger, exclusivity, fear, greed, guilt, and salvation, to name a few.

RALPH: I’m a personal development coach. PROSPECT: Hmmm . . what exactly is that? RALPH: Let me ask you a question: Are there three things you’d like to accomplish in your life right now that for some reason or other you haven’t been able to accomplish yet? PROSPECT: Sure. I think I can think of more than three things. RALPH: Why do you think you haven’t been able to accomplish them? PROSPECT: [Answers vary from person to person. ] RALPH: What if you were able to eliminate [here, Ralph reiterates the challenge the prospect mentioned for not accomplishing his or her goals], how would your life change?

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