Web Marketing For Dummies by Jan Zimmerman

By Jan Zimmerman

Launching a website in your services or products doesn't instantly be sure revenues good fortune. This e-book offers the knowledge for making a strong internet advertising plan, together with tips on how to construct a website that pulls and retains viewers. Then upload confirmed ideas like search engine marketing and hyperlink campaigns, and degree your effects. winning net advertising and marketing innovations - all inside of your budgetDiscover how one can * Make your website seek engine pleasant * shut a sale in your website * force site visitors in your website * Create an internet advertising and marketing plan * reap the benefits of guerilla advertising * Maximize your advertising and marketing funds

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Before you go online, think hard about the numbers. As a good businessperson, consider these key benchmarks, which are described in the sections that follow: ߜ The cost of customer acquisition ߜ The break-even point ߜ Return on investment (ROI) Don’t call a Web developer about money! If you’re not sure how to compute these numbers, ask your bookkeeper or CPA for help. Or go to one of the many Small Business Development Centers around the country for free assistance. ) Estimating the cost of customer acquisition Can you acquire customers for less than the average $20–$30 cost of finding a new retail customer offline?

Com as the host. bosstin. com) had a designer customize the template and create additional page layouts. ߜ Buy a template design that is specific to your industry and upload it to a host that you’ve selected separately. This requires more knowledge and skill. ߜ Hire a company that specializes in a particular industry, with a selection of templates that they customize for you. This is more expensive than the other two solutions but still less costly and less time consuming than a fully custom design.

Are your methods reaching your target audience? Are you sending the right message to encourage customers to buy? In the next section, you can see how to use Maslow’s Triangle to craft a message that appeals to customers’ motivations. Understanding why people buy: Maslow’s Triangle By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Maslow’s Triangle is another way to gain an edge. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory developed by humanistic psychologist Abraham Maslow in the late 1960s.

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